SMART goals… the dummest thing you could do!

‘The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.’

– George Bernhard Shaw –

Having originally gotten my wings in the corporate training field via the call centre, I am all to aware of the ever popular formula for goal setting called SMART Goals. SMART of course for any of you who have been exposed to this idea of setting goals being a mnemonic standing for:

S pecific
M easurable
A chievable
R easonable
T ime sensitive

I however beg to ask the question, “where would we as a people be, had Magellan (the first explorer to successfully circumnavigate the earth in a ship, and thus proving the idea that the earth was a sphere,) decided to set a SMART goal instead? Or what if Columbus had settled for the ‘reasonable’ conventional route to India instead of determining to discover new trade routes to the East by sailing West? How about if the Wright Brothers had excepted the conventional wisdom of the day and determined that given all the information, they were too under-funded or under-qualified to fly (after all they did not have pilots licenses?)

What if the Pilgrims had decided to throw in the towel and abandon their divine quest to establish a new civilization which stood for freedom, liberty and moral justice for all in the new world or if Nelson Mandela had determined it was over when he was incarcerated and just decided to do the reasonable thing and accept white superiority over the native-African?

In my opinion (and of course once again I stress, this is merely just my humble opinion,) if history proves anything it is this… that only a person who is willing to break out of the conventional thought patterns of the day, to actively resist what people say can and can’t be done will be able to place themselves in a space to calmly sit down and ponder the possibilities of tomorrow!


“If you are the smartest person in your group, then you need to get yourself another group!”
– Dr John C. Maxwell –

Think about it, what is the purpose of you setting a goal for yourself, is it so that you can hit your goal over and over again with 100% accuracy? I am sorry to say that if you are hitting your goals over and over again, then you are learning nothing new! As John Maxwell my mentor says,”if you are the smartest person in your group… then you need to get yourself another group!”

I would contend that the purpose of setting a goal is not to reach the goal, but to purposefully initiate a journey of growth, of stretching and self discovery that whether you attain your goal or not… you are not the same person who started the journey!

Personally, I despise the idea of a SMART goal. A SMART goal is for people who are comfortable in a comfort zone. However if, like me, you want to play in the big leagues then the only way you can contend is by setting what Steve Collins, in his book ‘Built to Last’ coins a BHAG!

BHAG is an acronym and I absolutely love it, it makes me feel like Braveheart preparing for battle rather than Ken playing big-boy with Barbie (Hahahhaa.) BHAG stands for Big Hairy Audacious Goal! Now doesn’t just reading that make the hairs on the back of your neck stand on end!

So my question to you… ‘How do you think you are going to achieve those God-given dreams you hide deep in the recesses of your heart with S.M.A.R.T goals..?

I think not!

Your fellow heroes and friends…

Wez & Estela Sorgente

Cell: (+52) 624 159-0477



About Endunamoö Coaching

Westley and Estela are an incredible husband and wife team committed to maximizing adolescent's, aged between 15 and 25's potential by emparting authentic life in such a way that they come fully A!ive! They are both founding members of the John Maxwell Coaching Company and co-owners of Endunamoö Youth, an internationaly recognised youth coaching and leadership training company committed to inside to out transformation within their champions. Wez, a youth leadership and behavioral specialist as well as an outdoor enthusiast and Estela any young women's champion, have joined forces to produce a youth company specializing in life to the fullest! Their outgoing and friendly personalities, commitment to integrity and transparency and dedication to leading themselves first and then others, has earned them the right to share with, speak to and empower 100's of individual's to a better life and help your young champions become everything they are destined to be! Should you want further info or their services, mail them at or contact them on ( +27) 079 765-9619
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2 Responses to SMART goals… the dummest thing you could do!

  1. Westley and Estela, I like what you’re saying. (The pedant in me wanted to point out that “dummest” might be better spelled “dumbest” but maybe your way makes the point better? Sorry, couldn’t stop myself.) I dig your lauding of the BHAG principle, although probably the world needs both SMART and BHAG goals in some combination, depending on time and circumstance. Keep up the provocations!

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